Noir City festivals at the Castro Theater in San Francisco, which often sold out that 1400 seat palace. I got the message, and only occasionally, and selectively, booked noir films in Thrillville after that.
I plan on booking more film noir at The New Parkway, though it will be all digital projection (which actually increases the programming possibilities.) Hopefully noir fans will show up in droves like they once did at The Parkway. But if not...hey, that's noir. Cheers.